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Logo Design and Corporate Identity

The great logo must represent the company, you should design your logo in a way fits your requirements and needs not the other way around - sometimes people create logos that they absolutely fall in love with, but they have no relevance to their business at all. The key to a successful logo is to ensure the logo to reflect your identity, tone, and service, rather than you trying to adapt the business to fit a new logo.

A "corporate identity" is a set of a related items and groups to your company (or you should make them) to make your business unique and has its own identity. A professionally designed corporate identity results in a much profitable marketing: a cohesive look in all your communication is vital for building trust in your perspective’s minds and so, increase conversion ratios.

Corporate identities evolve through time; new pieces of communication will be incorporated frequently, following certain guidelines of style. The guidelines are what we call "corporate identity" and should make your business unique, highlight your strong points, convey a clear and convincing message.